ME
However, the MEF has cautioned that the proposals "appear to collectively punish the majority of content providers by creating a layer of red tape, without actually addressing a small number of rogue elements that persistently mislead consumers".
The body says it will be study PPP's consultation further following discussions with its members and legal experts at Denton Wilde Sapte, before producing a guide to its implications.
Trade body warns against punishing legitimate content providers with mountains of red tape.
The Mobile Entertainment Forum says it welcomes the sentiment of new rules governing the selling of mobile content put forward yesterday by UK regulator PhonepayPlus.However, the MEF has cautioned that the proposals "appear to collectively punish the majority of content providers by creating a layer of red tape, without actually addressing a small number of rogue elements that persistently mislead consumers".
The body says it will be study PPP's consultation further following discussions with its members and legal experts at Denton Wilde Sapte, before producing a guide to its implications.
Suhail Bhat, policy and initiatives director at MEF, said: "MEF welcomes the sentiment of today’s PhonepayPlus (PpP) consultation on mobile phone-paid services. Our members support measures that promote transparency for consumers without hindering their access to and enjoyment of mobile services.
"We believe that all forms of non-compliance and consumer harm should be dealt with immediately and we would have liked elements of the new rules to allow for consumer complaints to be resolved more quickly. While we are still studying the changes, at this stage we are not convinced that the new regulations achieve anything that wasn’t possible under the previous Code of Practice."
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